How AI visibility works

Clear information. A business that is easier to understand.

Publish clear company information. Review it, keep it up to date and choose whether eligible details can be used for E12 AI search and matching.

List your business free
Illustration of company profile cards connected to a network of business information.

How AI assistants find company information

AI assistants and search services may use public websites and other sources to find and understand organisations. Clear, current information helps describe what a business does and who it serves. Each service uses its own methods and chooses its own sources.

What E12 does

Structured company profiles

A consistent profile brings your company name, industry, location and published services together in one place.

Owner review and consent

Businesses can manage and review their information. E12 uses its existing publication and AI-discovery settings to decide which eligible information can be used for its AI matching and machine-readable outputs.

Public pages and structured information

Core profile information is available in the page HTML. Where permitted, structured data gives machines a consistent description of the business.

E12 AI matching

Buyers can describe a need and explore matching businesses whose eligible information is approved for E12 AI discovery.

What you control

1. Review the facts

Check your company name, location and service descriptions before publishing. Only provide information you are authorised to share.

2. Publish your profile

Choose the information to show on your public profile. Public pages can be read by people and crawlers.

3. Manage AI settings

Manage the existing AI-discovery option in your account. It controls eligible use by E12, and does not control what independent external services retrieve from public pages.

Current settings apply to the listing as a whole; they are not a separate AI permission for each field. You can edit your profile and revisit your settings as your business changes.

Publish your company information

Create a clear company profile with the information your customers need. Company publication and E12 AI matching are currently free.